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March 12, 2012

2013 Ford Escape – Using the Kinect

How do you showcase the technological marvel that is the 2013 Ford Escape? You hack the technological marvel that is the gesture-based Kinect for the XBox 360, of course.

Hacking the Kinect for Ford

How do you showcase the technological marvel that is the 2013 Ford Escape? You hack the technological marvel that is the gesture-based Kinect for the XBox 360, of course.

Bully! worked with CINCO Interactive to create a free-standing kiosk for Toronto’s Eaton’s Center – as well as malls across Canada – so customers could interact with the 2013 Ford Escape before its release there. Using a Kinect controller to drive Unity 3D content, customers were able to use simple gestures to explore the 2013’s Escape and cusomize such features as color and rim size. The insallation also allowed users to access content about Ford’s innovative hands-free lift gate and its revolutionary Ecoboost that is an integral part of the 2013 automobile line, all virtually shown in the palm of the user’s hand.

Bully!’s Bob Berkebile, the chief innovator behind the Kinect hack, likens the experience to a “magic mirror” and expects to see more interactive kiosks like Ford’s appearing in many more locations. It provides a wealth of information with very little extra equipment and makes it an extremely portable mode of conveying complex data to consumers.