2012 ADDY Awards
Bully! had the pleasure of contributing to three Gold ADDY-winning 2011 campaigns, one of which took home Best of Show and an additional Gold for the visual effects work, at last month’s ADDY awards.
Trio of Bully! directed projects help bring home Gold for Baltimore agencies.
Bully! had the pleasure of contributing to three Gold ADDY-winning 2011 campaigns, one of which took home Best of Show and an additional Gold for the visual effects work, at last month’s ADDY awards.
Planit’s Best in Show, Multimedia Campaign for Gilgal Wines featured 4 ‘found footage’ videos directed by Bully!’s Carlson Bull. The VFX scenes depicted hikers and a motorist couple happening upon a field of floating rocks, helicopter footage of the Gilgal structure in the Golan Heights surrounded by floating boulders and a faked Israeli newscast reporting the events – all of which were shot, edited, tracked and comped in house. The VFX work itself was also tapped for Gold ADDY recognition of its own.
For Pivec Advertising’s Gold ADDY, Bully! created five :30 2D/3D animated spots for theToyota’s Make the Jump Campaign. The spots featured the full line up of 3D vehicles each with their own ‘sticker family’ making the jump from a competitor to a Toyota vehicle.
The third campaign, another project with Planit was an animated intro for the Double Positive Website. Bully! designed, directed and animated a stylized short dispelling the notion that online marketing can be scary.
