Toyota – Millennial’s AR Spot
Bully! recently wrapped the live action component of a broadcast Toyota spot codenamed Millennial’s AR. Shot in beautiful downtown Baltimore, the spot features near-future glasses tech that allows a sidewalk café patron to scope out the new 2014 Corolla.
Toyota spot live action shoot in downtown B-more
Bully! recently wrapped the live action component of a broadcast Toyota spot codenamed Millennial’s AR. Shot in beautiful downtown Baltimore, the spot features near-future glasses tech that allows a sidewalk café patron to scope out the new 2014 Corolla. From his POV, we see his Face-bubble Friend’s reactions (Bully!’s answer to Facebook,) vehicle features pop out and a prompt to find the nearest Toyota dealer – all in (simulated) augmented reality.
The project (with 186 Advertising – holla!) was an exploration in wearable-tech interface design and gesture recognition – and let us get back to our roots and play in the broadcast space again.
Establishing and POV shots of the Corolla from the vantage point of our coffee drinking actor were expertly choreographed (thanks to HackStone Film Group) and a variety of swipes and gestures where shot on green screen for later compositing.
The spot is slated for release the end of 2013. The actual glasses with our interface, hopefully sometime soon.
