Toyota spot live action shoot in downtown B-more

Bully! recently wrapped the live action component of a broadcast Toyota spot codenamed Millennial’s AR.  Shot in beautiful downtown Baltimore, the spot features near-future glasses tech that allows a sidewalk café patron to scope out the new 2014 Corolla.  From his POV, we see his Face-bubble Friend’s reactions (Bully!’s answer to Facebook,) vehicle features pop out and a prompt to find the nearest Toyota dealer – all in (simulated) augmented reality.

The project (with 186 Advertising – holla!) was an exploration in wearable-tech interface design and gesture recognition – and let us get back to our roots and play in the broadcast space again.

Establishing and POV shots of the Corolla from the vantage point of our coffee drinking actor were expertly choreographed (thanks to HackStone Film Group) and a variety of swipes and gestures where shot on green screen for later compositing.

The spot is slated for release the end of 2013.  The actual glasses with our interface, hopefully sometime soon.

adidas AR pics from Tokyo

Bully!’s AR installation app for the launch of adidas’s new BOOST running shoe at the Tokyo marathon utilized key graphics from adidas’ global marketing campaign as its marker.  The result is that the AR content spawned from almost anywhere: Magazines, billboards, or in this case the store front.

The adidas piece is a teaser app, but the possible level of engagement with large scale OOH is immense.  Tie in the user’s location via GPS and adjust the experience per location and you have the makings of a long term, repeat engagement directly with a brand.  Global scavenger hunt anyone?

Trio of Bully! directed projects help bring home Gold for Baltimore agencies.

Bully! had the pleasure of contributing to three Gold ADDY-winning 2011 campaigns, one of which took home Best of Show and an additional Gold for the visual effects work, at last month’s ADDY awards.

Planit’s Best in Show, Multimedia Campaign for Gilgal Wines featured 4 ‘found footage’ videos directed by Bully!’s Carlson Bull.  The VFX scenes depicted hikers and a motorist couple happening upon a field of floating rocks, helicopter footage of the Gilgal structure in the Golan Heights surrounded by floating boulders and a faked Israeli newscast reporting the events – all of which were shot, edited, tracked and comped in house.  The VFX work itself was also tapped for Gold ADDY recognition of its own.

For Pivec Advertising’s Gold ADDY, Bully! created five :30 2D/3D animated spots for theToyota’s Make the Jump Campaign.  The spots featured the full line up of 3D vehicles each with their own ‘sticker family’ making the jump from a competitor to a Toyota vehicle.

The third campaign, another project with Planit was an animated intro for the Double Positive Website.  Bully! designed, directed and animated a stylized short dispelling the notion that online marketing can be scary.

Ever heard of Meals on Wheels? How about the Brady Bunch? Well, RLTV has teamed Mom Brady up with Meals on Wheels to create a new cooking series for RLTV. The series focuses on the fun side of creating healthy, appetizing meals for folks of all ages while also addressing the very real issues around senior hunger. Bully! was pleased to create the open for the series, which premiered on RLTV recently (check local listings).

For more information on the series, watch Florence Henderson (aka Mom Brady) and co-host Joy Bauer talk about what making the show means to them.

Good Food Good Deeds from Bully Entertainment on Vimeo.