Secret test
Secret test
Kellogg’s Marvel’s Civil War VR is a quick paced, VR battle that pits the user – playing either as Captain America, Iron Man or, with special Walmart packaging, Black Panther – against Crossbones and waves of his henchmen. Toss Captain America’s shield, fire Iron Man’s repulsor beams or slash with Black Panther’s deadly claws through […]
Kellogg’s Marvel’s Civil War VR is a quick paced, VR battle that pits the user – playing either as Captain America, Iron Man or, with special Walmart packaging, Black Panther – against Crossbones and waves of his henchmen.
Toss Captain America’s shield, fire Iron Man’s repulsor beams or slash with Black Panther’s deadly claws through 6 levels of gameplay. Scan specially marked Kellogg’s packaging with to unlock additional Secret Levels where users can battle Iron Man as Captain America – or vice versa.
Promoted on over 90 million back of packs and across 27 Kellogg’s Snack Food and Breakfast Food products, the experience utilizes AR technology to tie physical packaging into the virtual experience allowing the user to collect special power-ups that enhance character abilities and unlock Black Panther gameplay. Other features include collectable bio tokens that unlock character biographies, a VR showing of the Civil War trailer, exclusive wallpapers and a Non-VR mode that has limited gameplay but allows easy access to the game without a headset.
For those users wanting to transform their iOS and Android devices, limited-edition Captain America, Iron Man and Black Panther VR viewers are available through Kellogg’s Rewards program.
Agency: Integer Denver
The only place to Battle Energy Parasites! Symbiotix is a mobile game experience (iOS and Android) that allows users to cultivate, train and fight energy parasites (called Symbiotes) that live within all of us. The story goes that the brothers who first discovered the creatures – the uber-scientific Dr. Maxwell and the techo-mystic Qwinn – […]
Symbiotix is a mobile game experience (iOS and Android) that allows users to cultivate, train and fight energy parasites (called Symbiotes) that live within all of us.
The story goes that the brothers who first discovered the creatures – the uber-scientific Dr. Maxwell and the techo-mystic Qwinn – developed the app to tap into the Symbiotix energy field and interact with the parasitic creatures that live there. When matched correctly, these Symbiotes anchor themselves in our bodies and use it as a Control Center for battling others.
These battles occur as single-player training sessions, close proximity, multi-player battles via Bluetooth, or through AR with special battlefield markers. In each case, the user collects energy orbs of different elements and attack strengths and loads up their Symbiote’s deck. Orbs are then activated one turn at a time, unleashing slams, chest beams, shields or acrobatic attacks on the opponent.
Developed entirely in-house at Bully! the app features 12 characters with additional sub-characters, a full, turn-based battle system, novel drama-manager systems that increase camera and music intensity as the fight progresses, hundreds of attacks, and a rich, immersive environment and storyline that draws users in.
Web Slinging All Day Slip into The Amazing Spider-Man 2™ Web-Slinging Game to battle Oscorp drones in your living room. Pick up specially marked Kellogg’sproducts to unlock additional levels and face off with Electro himself. And when you’re ready, capture a picture of your friend suited up in any of the 5 sharable Spidey poses. […]
Slip into The Amazing Spider-Man 2™ Web-Slinging Game to battle Oscorp drones in your living room. Pick up specially marked Kellogg’sproducts to unlock additional levels and face off with Electro himself. And when you’re ready, capture a picture of your friend suited up in any of the 5 sharable Spidey poses.
Created with Catapult Marketing, this fast-paced game utilizes gyro-enabled controls to fight Pumpkin-Bomb lobbing drones. Tap Spidey’s hand on the interface to shoot a web burst. Tap and hold both hands to latch on to an enemy with a web. Spin and let go to throw it out of the way.
Scan special AR markers embedded on the back of Kellogg’s cereal and snack foods packaging (ranging from Frosted Flakes to Pop Tarts and Pringles) to unlock different levels. Each level, themed on scenes from the feature (Times Square, Oscorp and City Streets) presents new challenges and introduces Electro, who throws everything from taxis to fire hydrants to bicycle racks in an attempt to stop you.
Special in-game power-ups replenish health while others provide web shields. If you’re proud of your score, post it to the global leaderboard or share your score via Facebook and Twitter.
Game strategy includes quick-to-pick-up game mechanics and a free-play demo level that is capped at a certain score. This provides instant engagement, while also motivating users to seek out products to unlock additional game-play. In addition, the snap-and-share Spidey Suit feature is positioned prominently on the main menu. This provides easy access to a user-generated content tool that further promotes the feature and associated Kellogg’s products.
Download Kellogg’s® The Amazing Spider-Man 2™ Web-Slinging Game now:
Launched just in time for March Madness, Hostess Hoops reintroduces Twinkie the Kid and pulls in DreamWork’s Penguins of Madagascar for a flick-to-shoot basketball game that links digital engagement to Hostess’ Twinkies, Donettes and CupCake products. Designed and developed with Spark Alliance Marketing, an agency specializing in product/feature film tie-ins, Bully! created Hostess Hoops as […]
Launched just in time for March Madness, Hostess Hoops reintroduces Twinkie the Kid and pulls in DreamWork’s Penguins of Madagascar for a flick-to-shoot basketball game that links digital engagement to Hostess’ Twinkies, Donettes and CupCake products.
Designed and developed with Spark Alliance Marketing, an agency specializing in product/feature film tie-ins, Bully! created Hostess Hoops as a fast-paced, casual game for iOS and Android devices. Hostess fans can play through 24 levels and 3 stages based on key scenes from DreamWorks’ Penguins of Madagascar, receive printable coupons for Hostess products and enter a sweepstakes to win a Royal Caribbean Cruise or a cash prize.
To link the app with product interaction, the game takes a page from popular free-to-play monetization strategies where players are prompted to make in-app purchases to prolong game play. With Hostess Hoops, in-app purchases are replaced by scanning the front of any Hostess packaging.
Using Augmented Reality technologies the app scans the video feed for Hostess packaging art. When recognized, the game doles out a handful of Penguin power-ups, which enhance game play by doubling scores, stopping the timer, or magnetizing the ball so no matter where the user shoots the ball finds the net. Products can only be scanned every few hours though, gating gameplay and promoting interaction with multiple products.
As part of development, Bully! also redesigned and updated Hostess’ mascot, Twinkie the Kid. Built entirely in 3D, the long time mascot was given high-tops and designed to be used not only for real-time interaction but with ample detail and fidelity for high-resolution package art.
Spark Alliance Marketing
AR Brings Upcoming Product to Life Working with The Integer Group, Bully! developed the Slingshot 360 app to give potential Polaris Industries customers a way to experience the unique 3-wheeled roadster, before becoming available in dealerships. By scanning a takeaway piece — customized business cards from one of the more than 400 Polaris dealerships across […]
Working with The Integer Group, Bully! developed the Slingshot 360 app to give potential Polaris Industries customers a way to experience the unique 3-wheeled roadster, before becoming available in dealerships.
By scanning a takeaway piece — customized business cards from one of the more than 400 Polaris dealerships across the country — a highly detailed, 3D model of the Slingshot appears in Augmented Reality. Users can rotate the roadster 360 degrees and move in to get a close look at the interior and dash.
By tapping on one of the 5 hotspots that float around the vehicle, customers can read about key features, view enlarged photos, and watch videos that highlight the roadster’s distinct experience. A snap-and-share social integration also gives users the opportunity to snap a photo of Slingshot and share it across social media networks.
Planned enhancements for the app include support for rug-sized markers used to spawn life-sized roadsters on the dealership floor and poster-sized giveaways, so consumers can see how the Slingshot looks in their driveway.
Available for both iOS and Android.
The Integer Group
Become The Man of Steel with Kellogg’s A 2014 Webby Awards Digital Campaign Honoree Created with CatapultRPM, the Kellogg’s Man of Steel app is designed to engage consumers with Kellogg’s products and connect them with sharable content developed around WB’s blockbuster feature. Scan specially designed packaging to unlock Superman’s superpowers: Pop-tarts give you Super Strength, […]
A 2014 Webby Awards Digital Campaign Honoree
Created with CatapultRPM, the Kellogg’s Man of Steel app is designed to engage consumers with Kellogg’s products and connect them with sharable content developed around WB’s blockbuster feature.
Scan specially designed packaging to unlock Superman’s superpowers: Pop-tarts give you Super Strength, Cheez-its unlocks Heat Vision and Keebler boxes open up Flight. Users can then film friends stopping massive boulders, taking off in a swirl of dust and rocks, or burning things with the Man of Steel’s fiery heat rays – and share via Facebook or email. Find the exclusive Walmart packaging for the Suit up like Superman snap-and-share feature and watch as the Supersuit appears around you.
The project challenged the whole studio – user experience design, pre-rendered visual effects, motion graphics, realistic low-poly modeling – and led to the development of some novel techniques including real-time compositing of visual effects over video footage in Unity.
Download Kellogg’s Man of Steel App now!
CatapultRPM