The Alphabet in AR!

The Create & Learn App, developed with Fisher-Price, is a learning tool that provides hours of game-play for young kids learning the alphabet. Programmed to work with the Create & Learn Apptivity Case (available in pink and blue), the app separates activities into three sections: Create, Learn and Explore.

The Create and Explore sections provide drawing programs, writing practice and simple puzzles associated with each letter. The Learn section features 26 animated characters that spawn from 13 double-sided Augmented Reality letter cards. Tap on the screen and the characters react, animating through a sequence of movements. If the cards are not available, a non-AR experience takes over, allowing users to continue to play with all content via stylus.

The app also features a novel unlock system that uses a ‘key’ card that accompanies the case. Place the card in the correct location and follow the verbal instructions – tapping on certain shapes when prompted – to unlock all of the content.

And while the app works without the case – all content can be unlocked via an in-app purchase – the experience perfectly demonstrates the marketing strategy of combining downloadable apps with product purchases.

The Fisher-Price: Create & Learn Apptivity Case was showcased at CES 2013.

Download the Create & Learn app now!

Immersive Language Learning

Designed to highlight the real world uses of Rosetta Stone’s product, 360° Explorer drops users in gyro-enabled, immersive environments full of interactive hotspots and talkative characters.

To set up the experience users select one of 5 languages and a voice type (male or female). Interactive characters then prompt the user with questions in that language and, utilizing Rosetta’s custom speech recognition engine, users respond and are given immediate feedback on pronunciation. Simple game mechanics allow users to see immediate benefits and how learning a new language can fit in to their everyday life.

The gamified, highly-interactive experience positions the company as relevant to today’s consumers, increases awareness of the new online, app and mobile experiences, and promotes the ground-breaking language learning technology Rosetta Stone is creating.

Designed for iOS and Android platforms, scenes from the experience are also incorporated into freestanding kiosks for big box retailers, malls and airports world wide.

What happens when a Japanese toy monster meets Russian Babushkas?

Rosetta Stone was looking for a new way to liven up their holiday offerings and came to Bully! with the idea of using talking toys, all from different cultures.

The result was an animated broadcast, web and print campaign featuring a Godzilla(-esque) monster from Japan, Russian nesting dolls and a German nutcracker.

Who wouldn’t want a giant red dog to watch stars with?

Working with St. Louis-based Rodgers Townsend and LA’s Biscuit Filmworks, we got our hands on Curious George, Arthur, and Clifford, animating them in 15 second segments for this Emmy-award winning PBS ‘Explore’ (AKA Trusted Guide) spot.

Music: Mirando by Ratatat/LP3