Home Menu

Featured

February 13, 2017

DreamWorks Artist

September 21, 2016

Kellogg’s Marvel’s Civil War VR Experience

Kellogg’s Marvel’s Civil War VR is a quick paced, VR battle that pits the user – playing either as Captain America, Iron Man or, with special Walmart packaging, Black Panther – against Crossbones and waves of his henchmen. Toss Captain America’s shield, fire Iron Man’s repulsor beams or slash with Black Panther’s deadly claws through […]

Kellogg’s Marvel’s Civil War VR is a quick paced, VR battle that pits the user – playing either as Captain America, Iron Man or, with special Walmart packaging, Black Panther – against Crossbones and waves of his henchmen.

Toss Captain America’s shield, fire Iron Man’s repulsor beams or slash with Black Panther’s deadly claws through 6 levels of gameplay. Scan specially marked Kellogg’s packaging with to unlock additional Secret Levels where users can battle Iron Man as Captain America – or vice versa.

Promoted on over 90 million back of packs and across 27 Kellogg’s Snack Food and Breakfast Food products, the experience utilizes AR technology to tie physical packaging into the virtual experience allowing the user to collect special power-ups that enhance character abilities and unlock Black Panther gameplay. Other features include collectable bio tokens that unlock character biographies, a VR showing of the Civil War trailer, exclusive wallpapers and a Non-VR mode that has limited gameplay but allows easy access to the game without a headset.

For those users wanting to transform their iOS and Android devices, limited-edition Captain America, Iron Man and Black Panther VR viewers are available through Kellogg’s Rewards program.

Agency: Integer Denver

September 21, 2016

DreamWorks Dreamplace – Sleigh Flight School

Working with the DreamWorks team, Bully! created Sleigh Flight School as part of the Shrek-themed, DreamPlace installations that took place in malls throughout the US and London during the holiday season. Positioned as a re-imagining of the holiday retail experience, the interactive Santa adventures featured a storyline involving lost reindeer and a call to action […]

Working with the DreamWorks team, Bully! created Sleigh Flight School as part of the Shrek-themed, DreamPlace installations that took place in malls throughout the US and London during the holiday season.

Positioned as a re-imagining of the holiday retail experience, the interactive Santa adventures featured a storyline involving lost reindeer and a call to action for Kids and Parents alike to help Santa out.

The first step, of course, was to earn a Pilot’s License for flying Santa’s Sleigh. Visitors were ushered into a room by a digital Shrek and Donkey and by first entering in Family ID numbers found on their visitors badges the game began.

Elves from the Rise of the Guardians hosted the game and walked visitors through interaction. One of three distinct levels was chosen – Chimney Dodge, Candy Cane Lane and Mountain Pass – where visitors swiped right, left, up or down to avoid obstacles and collect power-ups.

Gameplay resulted in a personalized Pilots License linked to the family’s visitor number that was then purchasable with a Santa photo package at the end of the experience. Most importantly, parents get a little relief from the often excruciatingly long lines to visit Santa.

September 21, 2016

The Kulipari – Franchise Teaser

In the book trilogy and Netflix series, created by pro football player Trevor Pryce, it’s Frogs vs Scorpions in a battle for the Amphibilands. The story revolves around Darel, a young frog and his friends as they fight a Scorpion army and their Spider allies. To save their land, Darel must become a Kulipari, an […]

In the book trilogy and Netflix series, created by pro football player Trevor Pryce, it’s Frogs vs Scorpions in a battle for the Amphibilands.

The story revolves around Darel, a young frog and his friends as they fight a Scorpion army and their Spider allies. To save their land, Darel must become a Kulipari, an elite band of poisonous frogs, who are the only hope in stopping the arachnid onslaught.

Building from illustrations and book art, Bully! designed 3D versions of the characters and directed and animated a teaser for the franchise. Created for cinema pre-rolls, the vignette introduced movie-goers to the main conflict and revealed another set of characters central to the story: the mercenary army of lizards led by Captain Killara.

September 21, 2016

Ford – Toronto International Film Festival VR Experience

To get film buffs at the Toronto International Film Festival behind the wheel of Ford’s latest Mustang GT, Bully teamed up with Cinco and created a VR experience that transported participants from a suburban garage to the surface of Mars and back again. Created to tie into the world premiere of The Martian, users sat […]

To get film buffs at the Toronto International Film Festival behind the wheel of Ford’s latest Mustang GT, Bully teamed up with Cinco and created a VR experience that transported participants from a suburban garage to the surface of Mars and back again.

Created to tie into the world premiere of The Martian, users sat in the driver’s seat and put on the Oculus headset – which was introduced as “the future of filmmaking” – and were directed as if they were actors in a high octane action sequence.

Their reactions were filmed, posted and shared through social media. Here’s a peek at the experience!

Agency: Cinco

September 21, 2016

Jakks Pacific – Symbiotix

The only place to Battle Energy Parasites! Symbiotix is a mobile game experience (iOS and Android) that allows users to cultivate, train and fight energy parasites (called Symbiotes) that live within all of us. The story goes that the brothers who first discovered the creatures – the uber-scientific Dr. Maxwell and the techo-mystic Qwinn – […]

The only place to Battle Energy Parasites!

Symbiotix is a mobile game experience (iOS and Android) that allows users to cultivate, train and fight energy parasites (called Symbiotes) that live within all of us.

The story goes that the brothers who first discovered the creatures – the uber-scientific Dr. Maxwell and the techo-mystic Qwinn – developed the app to tap into the Symbiotix energy field and interact with the parasitic creatures that live there. When matched correctly, these Symbiotes anchor themselves in our bodies and use it as a Control Center for battling others.

These battles occur as single-player training sessions, close proximity, multi-player battles via Bluetooth, or through AR with special battlefield markers. In each case, the user collects energy orbs of different elements and attack strengths and loads up their Symbiote’s deck. Orbs are then activated one turn at a time, unleashing slams, chest beams, shields or acrobatic attacks on the opponent.

Developed entirely in-house at Bully! the app features 12 characters with additional sub-characters, a full, turn-based battle system, novel drama-manager systems that increase camera and music intensity as the fight progresses, hundreds of attacks, and a rich, immersive environment and storyline that draws users in.

September 21, 2016

Kellogg’s® The Amazing Spider-Man 2™ Game

Web Slinging All Day Slip into The Amazing Spider-Man 2™ Web-Slinging Game to battle Oscorp drones in your living room. Pick up specially marked Kellogg’sproducts to unlock additional levels and face off with Electro himself. And when you’re ready, capture a picture of your friend suited up in any of the 5 sharable Spidey poses. […]

Web Slinging All Day

Slip into The Amazing Spider-Man 2™ Web-Slinging Game to battle Oscorp drones in your living room. Pick up specially marked Kellogg’sproducts to unlock additional levels and face off with Electro himself. And when you’re ready, capture a picture of your friend suited up in any of the 5 sharable Spidey poses.

Created with Catapult Marketing, this fast-paced game utilizes gyro-enabled controls to fight Pumpkin-Bomb lobbing drones. Tap Spidey’s hand on the interface to shoot a web burst. Tap and hold both hands to latch on to an enemy with a web. Spin and let go to throw it out of the way.

Scan special AR markers embedded on the back of Kellogg’s cereal and snack foods packaging (ranging from Frosted Flakes to Pop Tarts and Pringles) to unlock different levels. Each level, themed on scenes from the feature (Times Square, Oscorp and City Streets) presents new challenges and introduces Electro, who throws everything from taxis to fire hydrants to bicycle racks in an attempt to stop you.

Special in-game power-ups replenish health while others provide web shields. If you’re proud of your score, post it to the global leaderboard or share your score via Facebook and Twitter.

Game strategy includes quick-to-pick-up game mechanics and a free-play demo level that is capped at a certain score. This provides instant engagement, while also motivating users to seek out products to unlock additional game-play. In addition, the snap-and-share Spidey Suit feature is positioned prominently on the main menu. This provides easy access to a user-generated content tool that further promotes the feature and associated Kellogg’s products.

Download Kellogg’s® The Amazing Spider-Man 2™ Web-Slinging Game now:

September 21, 2016

Slingshot 360 Augmented Reality App

AR Brings Upcoming Product to Life Working with The Integer Group, Bully! developed the Slingshot 360 app to give potential Polaris Industries customers a way to experience the unique 3-wheeled roadster, before becoming available in dealerships. By scanning a takeaway piece — customized business cards from one of the more than 400 Polaris dealerships across […]

AR Brings Upcoming Product to Life

Working with The Integer Group, Bully! developed the Slingshot 360 app to give potential Polaris Industries customers a way to experience the unique 3-wheeled roadster, before becoming available in dealerships.

By scanning a takeaway piece — customized business cards from one of the more than 400 Polaris dealerships across the country — a highly detailed, 3D model of the Slingshot appears in Augmented Reality. Users can rotate the roadster 360 degrees and move in to get a close look at the interior and dash.

By tapping on one of the 5 hotspots that float around the vehicle, customers can read about key features, view enlarged photos, and watch videos that highlight the roadster’s distinct experience. A snap-and-share social integration also gives users the opportunity to snap a photo of Slingshot and share it across social media networks.

Planned enhancements for the app include support for rug-sized markers used to spawn life-sized roadsters on the dealership floor and poster-sized giveaways, so consumers can see how the Slingshot looks in their driveway.

Available for both iOS and Android.

The Integer Group

September 20, 2016

Kellogg’s Man of Steel App

Become The Man of Steel with Kellogg’s A 2014 Webby Awards Digital Campaign Honoree Created with CatapultRPM, the Kellogg’s Man of Steel app is designed to engage consumers with Kellogg’s products and connect them with sharable content developed around WB’s blockbuster feature. Scan specially designed packaging to unlock Superman’s superpowers: Pop-tarts give you Super Strength, […]

Become The Man of Steel with Kellogg’s

A 2014 Webby Awards Digital Campaign Honoree

Created with CatapultRPM, the Kellogg’s Man of Steel app is designed to engage consumers with Kellogg’s products and connect them with sharable content developed around WB’s blockbuster feature.

Scan specially designed packaging to unlock Superman’s superpowers: Pop-tarts give you Super Strength, Cheez-its unlocks Heat Vision and Keebler boxes open up Flight. Users can then film friends stopping massive boulders, taking off in a swirl of dust and rocks, or burning things with the Man of Steel’s fiery heat rays – and share via Facebook or email. Find the exclusive Walmart packaging for the Suit up like Superman snap-and-share feature and watch as the Supersuit appears around you.

The project challenged the whole studio – user experience design, pre-rendered visual effects, motion graphics, realistic low-poly modeling – and led to the development of some novel techniques including real-time compositing of visual effects over video footage in Unity.

Download Kellogg’s Man of Steel App now!

CatapultRPM

September 20, 2016

Kira – Hands-free Navigation in Virtual Reality

Take a VR Stroll Through Kira In creating the world of Kira, a cross platform experience, we developed a new form of navigation specifically for wearable tech. The result is a very intuitive, hands-free, gaze system that expands the potential of Virtual Reality experiences. The system can be implemented in any Unity 3D-based, VR environment. […]

Take a VR Stroll Through Kira

In creating the world of Kira, a cross platform experience, we developed a new form of navigation specifically for wearable tech. The result is a very intuitive, hands-free, gaze system that expands the potential of Virtual Reality experiences.

The system can be implemented in any Unity 3D-based, VR environment. Reconfigurable motion paths allow for elegant movement, removing the need for clumsy hand held controllers.

Location art and hover timer UI can be swapped out for campaign specific designs and the system can also be applied to selection functionality.