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September 19, 2016

Kellogg’s Gift of Music App

Give the Gift of Music this Holiday Season! Working with The Integer Group: Denver, Bully! created Kellogg’s® Gift of Music experience – an app that tracks to over 70 million back-of-packs and presents consumers with bite sized performances for their breakfast and snack time enjoyment. The recording artists, shot on green-screen and integrated into custom […]

Give the Gift of Music this Holiday Season!

Working with The Integer Group: Denver, Bully! created Kellogg’s® Gift of Music experience – an app that tracks to over 70 million back-of-packs and presents consumers with bite sized performances for their breakfast and snack time enjoyment.

The recording artists, shot on green-screen and integrated into custom designed virtual sets include American Idol contestant and Dancing with the Stars winner Kellie Pickler, British YouTube sensation Conor Maynard, American Idol contestant Chris Daughtry, and Latino sensation Jesse & Joy. (The app is designed to localize to Spanish automatically.)

In addition to the performances, the app provides behind-the-scenes interviews with each performer, and in the case of snack food products, access to a series of Kellie Pickler’s entertaining tips for the holiday season. A sharable content feature gives fans the ability to snap a picture with a performer in their own kitchen – seated at the breakfast table or mid-performance – and share on Facebook, Twitter or via E-mail.

Technical hurdles cleared in the production include a streaming restriction on the artists’ music and the need for a real-time synching system to match the pre-loaded green screen footage and custom animated stage and light show.

Download the Gift of Music app now!

September 12, 2016

Interactive / AR Reel

Music: Mirando by Ratatat/LP3

Music: Mirando by Ratatat/LP3

September 11, 2016

Motion Reel

Music: Drive it Like You Stole It (Mirko Kosmos Remix) by The Glitch Mob

Music: Drive it Like You Stole It (Mirko Kosmos Remix) by The Glitch Mob