Web Slinging All Day

Slip into The Amazing Spider-Man 2™ Web-Slinging Game to battle Oscorp drones in your living room. Pick up specially marked Kellogg’sproducts to unlock additional levels and face off with Electro himself. And when you’re ready, capture a picture of your friend suited up in any of the 5 sharable Spidey poses.

Created with Catapult Marketing, this fast-paced game utilizes gyro-enabled controls to fight Pumpkin-Bomb lobbing drones. Tap Spidey’s hand on the interface to shoot a web burst. Tap and hold both hands to latch on to an enemy with a web. Spin and let go to throw it out of the way.

Scan special AR markers embedded on the back of Kellogg’s cereal and snack foods packaging (ranging from Frosted Flakes to Pop Tarts and Pringles) to unlock different levels. Each level, themed on scenes from the feature (Times Square, Oscorp and City Streets) presents new challenges and introduces Electro, who throws everything from taxis to fire hydrants to bicycle racks in an attempt to stop you.

Special in-game power-ups replenish health while others provide web shields. If you’re proud of your score, post it to the global leaderboard or share your score via Facebook and Twitter.

Game strategy includes quick-to-pick-up game mechanics and a free-play demo level that is capped at a certain score. This provides instant engagement, while also motivating users to seek out products to unlock additional game-play. In addition, the snap-and-share Spidey Suit feature is positioned prominently on the main menu. This provides easy access to a user-generated content tool that further promotes the feature and associated Kellogg’s products.

Download Kellogg’s® The Amazing Spider-Man 2™ Web-Slinging Game now:

AR Brings Upcoming Product to Life

Working with The Integer Group, Bully! developed the Slingshot 360 app to give potential Polaris Industries customers a way to experience the unique 3-wheeled roadster, before becoming available in dealerships.

By scanning a takeaway piece — customized business cards from one of the more than 400 Polaris dealerships across the country — a highly detailed, 3D model of the Slingshot appears in Augmented Reality. Users can rotate the roadster 360 degrees and move in to get a close look at the interior and dash.

By tapping on one of the 5 hotspots that float around the vehicle, customers can read about key features, view enlarged photos, and watch videos that highlight the roadster’s distinct experience. A snap-and-share social integration also gives users the opportunity to snap a photo of Slingshot and share it across social media networks.

Planned enhancements for the app include support for rug-sized markers used to spawn life-sized roadsters on the dealership floor and poster-sized giveaways, so consumers can see how the Slingshot looks in their driveway.

Available for both iOS and Android.

Become The Man of Steel with Kellogg’s

A 2014 Webby Awards Digital Campaign Honoree

Created with CatapultRPM, the Kellogg’s Man of Steel app is designed to engage consumers with Kellogg’s products and connect them with sharable content developed around WB’s blockbuster feature.

Scan specially designed packaging to unlock Superman’s superpowers: Pop-tarts give you Super Strength, Cheez-its unlocks Heat Vision and Keebler boxes open up Flight. Users can then film friends stopping massive boulders, taking off in a swirl of dust and rocks, or burning things with the Man of Steel’s fiery heat rays – and share via Facebook or email. Find the exclusive Walmart packaging for the Suit up like Superman snap-and-share feature and watch as the Supersuit appears around you.

The project challenged the whole studio – user experience design, pre-rendered visual effects, motion graphics, realistic low-poly modeling – and led to the development of some novel techniques including real-time compositing of visual effects over video footage in Unity.

Download Kellogg’s Man of Steel App now!

Take a VR Stroll Through Kira

In creating the world of Kira, a cross platform experience, we developed a new form of navigation specifically for wearable tech. The result is a very intuitive, hands-free, gaze system that expands the potential of Virtual Reality experiences.

The system can be implemented in any Unity 3D-based, VR environment. Reconfigurable motion paths allow for elegant movement, removing the need for clumsy hand held controllers.

Location art and hover timer UI can be swapped out for campaign specific designs and the system can also be applied to selection functionality.

Give the Gift of Music this Holiday Season!

Working with The Integer Group: Denver, Bully! created Kellogg’s® Gift of Music experience – an app that tracks to over 70 million back-of-packs and presents consumers with bite sized performances for their breakfast and snack time enjoyment.

The recording artists, shot on green-screen and integrated into custom designed virtual sets include American Idol contestant and Dancing with the Stars winner Kellie Pickler, British YouTube sensation Conor Maynard, American Idol contestant Chris Daughtry, and Latino sensation Jesse & Joy. (The app is designed to localize to Spanish automatically.)

In addition to the performances, the app provides behind-the-scenes interviews with each performer, and in the case of snack food products, access to a series of Kellie Pickler’s entertaining tips for the holiday season. A sharable content feature gives fans the ability to snap a picture with a performer in their own kitchen – seated at the breakfast table or mid-performance – and share on Facebook, Twitter or via E-mail.

Technical hurdles cleared in the production include a streaming restriction on the artists’ music and the need for a real-time synching system to match the pre-loaded green screen footage and custom animated stage and light show.

Download the Gift of Music app now!

Music: Mirando by Ratatat/LP3

Music: Drive it Like You Stole It (Mirko Kosmos Remix) by The Glitch Mob