An interactive Oculus Rift (DK2) presentation for the Mercedes-AMG Performance Center. The modular system included a Powerwall or wall mounted display options and a Leap Motion powered podium to interact with digital content on the larger screen. Real component parts were provided as an option to give customers more of a hands-on experience with featured AMG components.

Unity 3D-based execution for desktop and mobile platforms featuring the GT and GTS.

Boost your run – in AR

Bully! Japan – along with PGA Creative – launched an augmented reality teaser app to promote adidas’ new BOOST running shoe in Japan. The app utilizes the key visuals from BOOST’s global campaign to spawn a realistic, interactive shoe. Rotate the new BOOST with a swipe of the finger, and tap on highlights for insights into the latest tech crammed into the shoe. Or, tap on the experience button to explode the shoe and experience BOOST’s ‘essence’ – a kinetic AR sculpture designed to reflect the explosive, endless energy promoted in the brand messaging – then watch a couple testimonials and a BOOST brand movie.

A podium was set up for visitors to the Tokyo Marathon Expo to view the experience, but the app works with almost any instance of the key image – from magazine ads to store front displays.

Dual-Screen Interactive Experience for a Cause

The American Heart Association updated their CPR guidelines to emphasize the importance of high quality CPR focusing on sufficient compression rate and depth without excessive ventilating. Hands-only CPR — a technique that involves chest compressions without artificial respiration — was born out of this and has become the recommended method for the untrained rescuer.

Working closely with CDM NY, Bully! developed Rhythm Rescue, a cross-platform interactive game to serve as a rallying point for hands-only CPR education in New York City and beyond. Launched at the 2014 American Heart Association’s Heart Ball, Rhythm Rescue is a unique integration of cutting edge web and mobile technology.

Beautifully designed using HTML5 and Unity3D, Rhythm Rescue is a group experience that takes advantage of any smartphones’ touchscreen capabilities to interact with a web-based, Unity3D scene. This Web Socket system utilizes Socket.io to connect mobile users with a centralized server, creating a cohesive, dual-screen experience for five or five hundred participants at a time. Users tap their cell phones screens at a 100 beats per minute following a music track that follows the recommended rhythm for effective hands-only CPR. After a number of successful, in-rhythm taps the user saves a virtual life. This ‘life’ then appears on the big screen as an animated character drops into the Unity scene and begins dancing.

With its high-energy visuals, playful characters and engaging sound design, this interactive experience marries art and tech for a good cause. And with social network connectivity and group involvement, the message is easily spread.

Play Rhythm Rescue Now!

Music: Mirando by Ratatat/LP3

Music: Drive it Like You Stole It (Mirko Kosmos Remix) by The Glitch Mob