Working with CDMLA, Bully! designed and developed a Kinect based game to launch the new Ranexa campaign, drive traffic to the booth and ensure visitors walk away with the Ranexa core story.

The Unity-based experience leverages X-Box Kinect sensors and engages physicians in a fun interactive game that help them understand how their patients everyday activities may be limited due to chronic angina. The experience consists of 4 mini-games representing everyday patient challenges and based on live-action Ranexa campaign imagery.

Before each game, physicians answer 3 True/False questions related to chronic angina and, with each new answer, bonus time is given. High scores are tracked, matched with initials collected from scanned badges and posted on a leaderboard above the experience.

Agency: CDMLA

Dual-Screen Interactive Experience for a Cause

The American Heart Association updated their CPR guidelines to emphasize the importance of high quality CPR focusing on sufficient compression rate and depth without excessive ventilating. Hands-only CPR — a technique that involves chest compressions without artificial respiration — was born out of this and has become the recommended method for the untrained rescuer.

Working closely with CDM NY, Bully! developed Rhythm Rescue, a cross-platform interactive game to serve as a rallying point for hands-only CPR education in New York City and beyond. Launched at the 2014 American Heart Association’s Heart Ball, Rhythm Rescue is a unique integration of cutting edge web and mobile technology.

Beautifully designed using HTML5 and Unity3D, Rhythm Rescue is a group experience that takes advantage of any smartphones’ touchscreen capabilities to interact with a web-based, Unity3D scene. This Web Socket system utilizes Socket.io to connect mobile users with a centralized server, creating a cohesive, dual-screen experience for five or five hundred participants at a time. Users tap their cell phones screens at a 100 beats per minute following a music track that follows the recommended rhythm for effective hands-only CPR. After a number of successful, in-rhythm taps the user saves a virtual life. This ‘life’ then appears on the big screen as an animated character drops into the Unity scene and begins dancing.

With its high-energy visuals, playful characters and engaging sound design, this interactive experience marries art and tech for a good cause. And with social network connectivity and group involvement, the message is easily spread.

Play Rhythm Rescue Now!

Music: Mirando by Ratatat/LP3