For over 16 years, we've worked with clients across industries to create story-driven emerging tech experiences that captivate audiences worldwide. We're experts in extended reality, gesture-recognition tech, app development, and creative content production—but at the heart of it all is just good ol' fashioned storytelling.
bully! was enlisted to create NASA’s first interactive graphic novel series - First Woman. The project aims to build awareness for NASA's Artemis missions and the technology needed for off-world living, as well as to inspire young women - particularly those of color - to pursue STEM careers.
As a follow-up to our Super Bowl LVI activation, Microsoft asked bully! to reimagine the experience for a new event—the US Open Tennis Championship. C-Suite guests were immersed in a series of interactive installations— all driven by Microsoft technology—demonstrating how data and tech transform venues, business performance, and the customer experience.
For the Forbes 30 Under 30 Summit closing party at Comerica Park, bully! worked with Microsoft and Accenture to create an immersive experience worthy of the brands’ statuses as leaders in innovation. Summit attendees were invited to step up to the plate and watch our volumetric capture player pitch fastballs in mixed reality.
Kicking off Superbowl weekend, bully! teamed up with Microsoft to develop four interactive experiences. Guests engaged with gesture-driven displays to find out how new tech and data solutions are changing the game—from the locker room to the gridiron to living rooms across the country.
Bringing stadium-level excitement to the expo floor of CES, we partnered with CINCO to create dcbel's "StrikeZone." With the help of gesture-recognition technology, guests stepped up to the pitcher’s mound to test their skills and earn the praise (or ridicule) of our virtual color commentator.
For the third installment of Deloitte’s Virtual rubber duck Factory, we created a Digital Twin/Digital Thread experience that guided visitors through each stage of the cycle, a follow-on comic, internal sales tools and branded content extending the narratives across social channels.
Designed to make complex IoT concepts 'experiential' , we upgraded Deloitte's Virtual Factory into a full fledged operation complete with laser cutters, Augmented Reality assembly stations and a QA station that featured a bath tub with bubble sensing scanners.
Planet3, the interactive, exploration based learning company, enlisted Bully to concept, design and develop a series of large scale, interactive learning modules for their STEM-based platform, create key game assets and produce a suite of high production-value, promotional materials.
As a Preferred Developer for PTC's Vuforia, Bully was tapped to create an AR factory triggered by the article's main spread (designed and illustrated by Bully) and an interactive exploration of key AR use cases presented in the article: Visualization, Instruct and Guide, and Interact.
Bully! was enlisted to create a Unity-based platform app delivering 50+ video tutorials of DreamWorks artists drawing their favorite characters. To MC the experience, Peabody was called in and Po redesigned to match his co-host's look and feel.
Traveling VR installation that utilizes the GearVR platform to promote Verizon Fios in the Home. Set up at music festivals, sporting events and in the lobbies of office buildings that had recently switched to Fios, the 3-5 minute experience walks users through Fios features and wraps with a call to action if all interactive elements are viewed.
Part of a suite of UGC apps for Dreamworks, Color lets kids create and share their own versions of favorite DW characters, bring them to life in 3D scenes or through special AR coloring pages found on-line or in participating retail products and restaurants.
Toss Captain America’s shield, fire Iron Man’s repulsor or slash with Black Panther’s claws through 6 levels of Kellogg's fueled, mobile VR gameplay. Scan special back-of-backs for power-ups or to unlock secret levels to duke it out in an Iron Man vs. Captain America rematch.
Part of a Shrek-themed, Holiday Season installation set up in malls throughout the US and London, Sleigh Flight School occupied kids waiting for Santa and produced a customized Pilot's License kids could pick up with their photo packages.
In the book trilogy and Netflix series, created by pro football player Trevor Pryce, it’s Frogs vs Scorpions in a battle for the Amphibilands. Bully! re-imagined the Kullipari characters in full 3D and produced this teaser to promote the multi-platform franchise.
To get film buffs at the Toronto International Film Festival (TIFF) behind the wheel of Ford’s latest Mustang GT, Bully teamed up with Cinco to create a VR experience that transported participants from a suburban garage to the surface of Mars - and back again.
Grow, train and fight energy parasites - called Symbiotes - that live within all of us in this mobile game for Jakks Pacific. As the story goes, the app was created by two brothers who first discovered the creatures, and allows users to tap into the Symbiotix energy field to battle other players from around the world.
Featuring a Bully! redesigned Twinkie the Kid, this flick-to-shoot game features 24 levels and 3 stages based on key scenes from DreamWorks’ Penguins of Madagascar. Players receive printable coupons for Hostess products and a chance to enter a sweepstakes for a Royal Caribbean Cruise or cash prizes.
By scanning a takeaway piece - customized business cards from one of the more than 400 Polaris dealerships across the country - a highly detailed, 3D model of the Slingshot appears in Augmented Reality. Users can rotate the roadster 360 degrees and get a close look at the interior and dash.
In each episode of this VR game, an air sprite named Trumpet, enlists you in guerrilla warfare against a deadly force that is steadily destroying everything in its path. On a mission to save her world, Trumpet is armed with a mystical tool that carves portals between her world and ours.
Scan specially designed packaging to unlock Superman's superpowers: Pop-tarts give you Super Strength, Cheez-its unlocks Heat Vision and Keebler boxes open up Flight. Users can then film friends stopping massive boulders, taking off in a swirl of dust and rocks, or burning things with the Man of Steel's fiery heat rays.
Building on the partnership with CINCO Interactive, Bully! created a Kinect-driven kiosk experience promoting the 2013 Ford Fusion for Ford of Canada. Simply walk up, put out your hands, and start driving the Fusion. Answer trivia questions correctly by changing lanes and the game speeds up.
This new co-viewing web map was designed to be tablet-friendly, fully responsive, and features parallax scrolling and a custom CMS to enable 18 localizations in 14 different languages (Japanese, Korean, Russian, French, Spanish, Portuguese, and many more) for the show's international audience.