bully! entertainment

Ecosystem powered by: Gesture recognition | CMS/backend
Capability: Visual development | Immersive development | Game design | Animation

TLDR

PROTECTING FROM CYBER ATTACKS WITH GENAI

Building off the success of the GenAI Tower, bully! worked with a large consulting company to create a highly engaging, gamified experience for the 2024 RSA conference.

Deployed in a glass-walled box truck right out side Moscone Center, and supported by a QR code-based lead generation tool and leaderboard system, the experience was as much about engaging conference goers as it was about building awareness. And of course, the swag was provided for the highest daily scores.

bully! enabled us to put a game in a truck on a busy street in San Francisco with literally thousands of conference attendees walking by - every single head swiveled to look at what was going on in the truck.
Senior Marketing Manager Large Consulting Company

POP-UP TRUCK MOBILIZES HUNDREDS OF CONFERENCE-GOERS TO ENGAGE WITH GENAI SOLUTIONS

DRIVING ENGAGEMENT BY GAMIFING BUSINESS OUTCOMES

Cyber Shield leveraged a proprietary lead generation system and optimized gesture-based gameplay around the Vive Tracker 3.0. This experience intended to highlight real-time cyber threats often plaguing modern IT departments, and introduce GenAI-driven solutions. Combining elements of Beat Saber and Fruit Ninja, the custom Vive 3.0 Tracker setup allowed players to fend off bug variants (High-Threat, Low-Threat, No-Threat), simulating the chaos of a cyber attack and demonstrating how AI tools can help organizations stay ahead of the cyber security curve.