bully! entertainment

TLDR

INSPIRING THE ARTEMIS GENERATION TO REACH FOR THE STARS

First Woman is an XR-enabled graphic novel series created to ignite the imagination of a new generation of explorers.

The story, written and developed by bully! entertainment in collaboration with the National Institute of Aerospace and NASA, chronicles the adventures of the fictional character Callie Rodriguez, the first woman on the moon, and her robot sidekick, RT, blending the thrill of exploration with the wonders of science and NASA technology.

The bully! team was exceptional. The success of our NASA graphic novel was due to the collaboration and partnership with bully! bringing great management to the project and innovative and creative solutions to telling a great story for NASA to the widest of audiences.
Derek Wang NASA

A FIRST-OF-ITS-KIND CONNECTED ECOSYSTEM OF STORIES AND INTERACTIVE EXPERIENCES

INTERTWINING STORYTELLING WITH REAL-WORLD SCIENTIFIC ADVANCEMENTS TO TELL A STORY ONLY NASA COULD TELL

QR codes within the novel link to educational videos that elaborate on the real-life technologies infused in the story. An AR-enabled mobile app allows users to literally walk through graphic novel scenes and explore the key technologies like the Lunar Rover and Radio Telescope. A microsite amplifies the storyline and provides a home to the wide range of graphic novel series interactives. Spanish language support across deployments ensures inclusivity and accessibility for a diverse audience.

First Woman invites young minds to dream, explore, and aspire to reach bounds never seen before and ignite interest, fire, and wonder in not just future engineers and astronauts, but also the nation that will stand behind them in support of greatness.

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