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Ecosystem powered by: Interactive web
Capability: Visual development | Immersive development

TLDR

BUILDING A PREMIUM CONFIGURABLE EXPERIENCE

bully! built a virtual product showcase for Mercedes-AMG that offers customers a luxury-quality experience. Dynamic lighting and shading lend a cinematic effect as the user rotates and zooms into the customized 3D model.

As a browser-based experience, the showroom is designed to deliver high-quality content on both desktop and mobile without the need to download an application. Leveraging Unreal pixel streaming, the content is rendered in the cloud and seamlessly delivered to the device in real-time. The result is similar to streaming continuous video online, except users can interact directly with onscreen elements to control the experience.

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PIXEL STREAMING REDEFINES WEB-BASED ENGAGEMENT

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SETTING A NEW STANDARD FOR WEB-BASED EXPERIENCES

This changes the game for future web experiences: with a simple URL or QR code, users can immediately dive into a AAA level experience, which enables premium product demos, collaborative presentations, personalized tours, and more. The result is similar to streaming continuous video online, except users can interact directly with onscreen elements to control the experience. Ultimately offering a unique approach for tech-savvy, modern consumers who are seeking interactive, personalized content.

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