bully! entertainment

Ecosystem powered by: Gesture recognition | AI
Capability: Visual development | Game design | Immersive development

TLDR

Interactive golf experience tees up Microsoft for success

As the latest installment in a multi-year campaign deployed at major US sporting events, bully! partnered with Microsoft and a large consulting firm to create an interactive and dynamic experience for the 2024 AT&T Pebble Beach Pro-Am.

To demonstrate how Microsoft helps clients harness the power of technology for business transformation, we created a virtual interactive driving range that collected data and dynamically responded to participants' performance—and then displayed the results in an analytics dashboard.

Harnessing the power of AI to craft customized experiences for executive audiences

Data driving decisions on and off the course

Using an Android phone as a motion controller, each guest input their information into our lead generation tool, which customized an AI-driven announcer for their game session hosted within a larger analytics dashboard. This data then informed and optimized decision making, clearly showcasing how data can transform their strategy. Ultimately leaving Microsoft with new relationships, furthered conversations, and clients asking: what could it do for my business?