Grilling up engagement with a royal flair
Utilizing a combination of volumetric capture, and QR-code activated WebAR, we enabled engagement through experience by thinking outside of the 'wrapper'. Collaborations like Burger King's partnership with Tinie show that thinking creatively can lead to memorable campaigns and prolonged engagement.
The results were as impressive as the concept itself. With 400 million social media impressions and coverage in 220 news articles, this cross-promotional campaign delighted hungry fans across the globe!
