bully! entertainment

Ecosystem powered by: Touchscreen
Capability: Visual development | Animation | Game design

TLDR

Putting a new twist on a classic holiday experience

Launched at a series of malls across the US and UK, DreamPlace was a state-of the art “re-imagining of the holiday retail experience” that took visitors on an interactive journey to the North Pole.

As part of the experience, bully! worked with Dreamworks to design and create an interactive adventure to the North Pole that tasks visitors with finding Santa’s lost reindeer, giving parents a little relief from the often excruciatingly long lines to visit Santa.

A whimsical winter soar with the Rise of the Guardians

Taking flight on a holiday adventure

Hosted by the elves from the Rise of the Guardians, Sleigh Flight School challenges players to collect gumdrop power-ups while dodging obstacles like falling candy canes and chimneys in a series of levels, including Chimney Dodge, Candy Cane Lane and Mountain Pass.

After entering their names and completing the levels, kids not only found Santa's lost reindeer but also got their sleigh pilot license officially issued by the NPDT (North Pole Department of Transportation).