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Ecosystem powered by: Touchscreen | AI
Capability: Visual development | Immersive development | Animation

Building the future of generative AI with Microsoft

bully! entertainment worked with technology leader, Microsoft, and a large consulting company to conceptualize, design, and develop an interactive touchscreen experience that explores the future of generative AI across industries.

Working with GenAI subject matter experts, bully! developed the concept of a GenAI “tower” with each level representing different industry use cases. Audiences can fully explore the 3D tower, double-click into use cases and watch short, fun animated demonstrations of GenAI at work.

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BEFORE AND AFTER TRANSFORMATIONS WITH GENAI SOLUTIONS

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PLAYFUL VIGNETTES ENGAGE BEYOND TRADITIONAL PRESENTATIONS

Each floor features 3D animated characters in playful vignettes, stressed by industry-specific challenges. A tap on the "GenAI" button transforms the scene, showcasing industry specific GenAI solutions and the characters now living their best, GenAI-enabled lives. Navigating the tower is also part of the fun—users can spin the structure with a swipe, zoom between stories, or select their path using industry-specific and outcome-based buttons. Or play with the custom GenAI tools embedded directly into the experience.

This approach doesn't just entertain; it dismantles barriers. It reminds corporate visitors that it's okay to smile, ask questions, and engage, moving beyond traditional, stiff presentations to something that sparks conversation.

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