bully! entertainment

Ecosystem powered by: Gesture recognition | CMS/backend
Capability: Visual development | Game design | Animation | Immersive development

TLDR

Seahawks fans charge the field like their favorite players

For the NFL’s Seattle Seahawks, bully! entertainment worked with Quantum Fiber to create an immersive sport experience at Lumen Stadium using AI-driven, gesture-based technology.

Fans scan a QR code to drop in their details and enter a nickname for their virtual '12' jersey. They then run in place, propelling their player downfield. A real-time leaderboard records and ranks each participant's time and provides a sharable screen capture of their performance, amplifying the excitement and reach of the event.

Digital Dash is 5 times more engaging than our previous activation... and it's driving 3 times more product conversations as well.
Brian Dalessi Quantum Fiber

It's not just a game; it's a digital spectacle, drawing crowds and creating shareable moments

The unique draw of 'Digital Dash' lies in its immersive visuals and dynamic camera work

This high-energy activation immerses fans in a 100 yard dash across a digitally recreated Lumen field, complete with the stadium’s new dynamic lighting system. The experience energizes the game-day atmosphere and also reinforces Quantum Fiber’s commitment to cutting-edge technology and community engagement. It’s a testament to how digital experiences can transform fan interactions and create lasting impressions.

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DIGITAL DASH