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Ecosystem powered by: CGI
Capability: Visual development | Animation | Virtual production | Immersive development

Reimagining a classical ballet

bully! entertainment partnered with iTicket for the National Ballet’s production of Swan Lake—creating a rotating digital stage environment, part sculpture, part set, designed to evolve in real time alongside world-class dancers and a live orchestra.

At the center of the production was a large-scale digital construct, structurally designed to embody the ballet’s themes of duality and metamorphosis. With precise 180-degree rotations, it shifted between two distinct worlds: a structured, architectural castle and an organic, enchanted lake. With limited rehearsal time and the complexity of an outdoor venue, the full performance was pre-visualized in VR—allowing creative and technical teams to align early and adapt across shifting light conditions.

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Real-time control for a living performance

Digital characters—including Rothbart and the swans—appeared within the set, transforming stage into their live-action counterparts on cue. While atmospheric effects were layered dynamically, allowing the to feel responsive rather than pre-rendered. At the performance, a live VJ controlled the system in real time, syncing transitions, lighting, and effects with the orchestra’s tempo and the dancers' movements.

The result: a stage that carried narrative weight—bridging tradition and technology to deepen meaning, engage new audiences, and reimagine what live performance can be. Not just preserving Swan Lake’s legacy, but expanding how it can be seen, felt, and told.

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