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Ecosystem powered by: Interactive web | Touchscreen | Native app
Capability: Character development | Visual development | Animation | Immersive development

Driving conversations with an interactive assessment tool

Developed by bully! entertainment for Havas Health+, the DUPIXENT Patient Builder is a suite of browser-based interactives that take a typical patient visualization tool to the next level.

Featuring interactive 3D content and advanced particle effects, the experience leveraged web technology Three.js to make it fun and responsive. The experience was rolled out not only as an interactive website module but also as a portable iPad-based sales enablement tool and a touchscreen interface to help Sanofi’s reps engage HCPs at medical congresses.

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SHOWCASING THREE INDICATIONS FOR DUPIXENT IN ONE VERSATILE TOOL

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Driving conversations with an interactive assessment tool

Leveraging Three.js's API, we produced and animated a 3D interactive scene hosted in a web browser using WebGL. The experience was rolled out not only as an interactive website module but also as a portable iPad-based sales enablement tool and a touchscreen interface to help Sanofi’s reps engage HCPs at medical congresses. Armed with an engaging sales tool, Dupixent reps lowered the guards of HCP's often being oversold to- offering an easy and natural way to start a dialogue over Dupixent and it's use cases by combining patient & symptom visualizations with interactivity.

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