Winning wary audiences by turning skepticism into smiles
In a digital world saturated with advertisements, reaching a skeptical young audience meant cutting through marketing wariness with 4th wall breaks and meta-humor.
From outdated processes held onto long past their expiration by senior staff, to strategic decision making spurred by a seemingly immoveable C-Suite team—Confluent Chronicles aimed to amplify the irony of corporate inefficiencies through a fictitious digital lens. With a bit of wry humor, and a lot of ink, we put our protagonists in the shoes of our audience—leading to genuine moments with Confluent Reps, and prolonged engagement between organizations.
