bully! entertainment

TLDR

TIMELY SPORTS TIE-INS AND INTERACTIVE EXPERIENCES SCORE WITH C-SUITERS

Leading up to two of the most anticipated sporting events of the year—Super Bowl 56 and the US Open Tennis Championships—Microsoft and a large consulting company enlisted bully! entertainment to design a series of immersive experiences that explore the art of the possible through the lens of the game.

In a series of interactive stations (all powered by Microsoft tech) C-Suite decision-makers stepped into the shoes of a pro athlete, a stadium operations executive, and a fan watching the game at home—and were challenged to think differently about what's possible in their own industries. The experience was used in over 20 different activations.

To really help businesses be more profitable, we have to help them create breathtaking customer experiences.
Ashley Haynes-Gaspar Lumen (formerly Microsoft)

VISUALIZING THE ART OF THE POSSIBLE FOR CLIENTS

DATA DRIVEN INSIGHTS POWERED BY MICROSOFT TECHNOLOGIES

The mark of any great game, or any great experience—is the way it keeps people talking long after the final whistle.

That's why, as a follow-on to the in-person events, we created a series of sharable, interactive post-game content that recapped key messaging to help continue the discussion. By bringing guests into these stories, we helped Microsoft and a large consulting company showcase the “Art of the Possible”—in the world of sports and beyond!

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Ecosystem powered by: Extended reality | Interactive web
Capability: Visual development | Animation | Immersive development

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