bully! entertainment

Ecosystem powered by: Touchscreen | Interactive web
Capability: Branded storytelling | Visual development | Animation

TLDR

Touchscreen activation deployed at the 2023 Cannes Lions Creative Festival and Burnley Football Club's opening game
Interactive web content to expand the reach of the content beyond live events
Honored with an Addy Award for Online/Interactive Campaign in 2024

CONNECTING MICROSOFT TO ITS CUSTOMERS WITH INNOVATIVE STORYTELLING

Connected Experiences, developed by bully! entertainment in collaboration with Microsoft, is a storytelling platform that clearly illustrates the intricate web of Microsoft's Biz Apps and partners, while leveraging an engaging narrative to foster deeper understanding of products and lead to more meaningful interactions with customers.

Structured around a modular, multi-chapter design and underpinned by the Unity game engine, it allows customers to see firsthand how business applications seamlessly interconnect and empower characters in the narrative to realize their objectives.

"Quite simply bully! shows up. From creative to execution to delivery, they are the team that gets it done, and don't act as a vendor… They are part of the team."
Marco Rota Lumen (formerly Microsoft)

STORIES THAT LEVERAGE DATA, TECHNOLOGY AND INNOVATION TO CREATE THOUGHT PROVOKING MOMENTS FOR CUSTOMERS

CHAPTER ONE: GET GRANDPA TO TURF MOOR

The first installment, “Get Grandpa to Turf Moor,” revolves around a girl's quest to bring her grandfather, a former Kit Manager, back to see his team play in the Premier League. Woven through the story, we see how Microsoft connected technology and data come together to create a memory that will last a lifetime.

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Ecosystem powered by: Extended reality | Volumetric capture
Capability: Immersive development