The 10x10 That Turned Heads
The company approached bully! with a new challenge: bring the same engaging concept to the 2025 Gartner CFO Conference, this time within the constraints of a standard 10x10 turnkey booth. Rather than starting from scratch, bully! re-engineered the original mural experience—rescaling the artwork to fit the smaller footprint while introducing new storylines tailored to CFO audiences.
To expand the experience beyond the booth, QR-powered floor decals guided attendees across the exhibit floor, pulling traffic toward the activation and making every step part of the narrative.
By leveraging existing creative materials while evolving the interactive storytelling, bully! helped the consulting firm maximize its sponsorship footprint and communicate complex solutions in a way that felt playful, memorable, and approachable. Partners and attendees alike praised the activation as an innovative way to spark curiosity and open deeper conversations.
