How fast can you shoot flying oranges out of the sky? How fast can you do it without falling down the stairs? Download the COBRA Orange Out game from the App store, and you can answer both of these questions. Using the iPhone’s gyroscopic capabilities, Bully! created the game to allow golfers stuck inside for whatever reason to get their virtual hands on a COBRA’s line of AMP clubs and obliterate flying oranges to their heart’s content.

Check it out if you are itching for some time on the back nine, but life seems to be getting in the way. A word of warning though, do watch out for stairwells.

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Hacking the Kinect for Ford

How do you showcase the technological marvel that is the 2013 Ford Escape? You hack the technological marvel that is the gesture-based Kinect for the XBox 360, of course.

Bully! worked with CINCO Interactive to create a free-standing kiosk for Toronto’s Eaton’s Center – as well as malls across Canada – so customers could interact with the 2013 Ford Escape before its release there. Using a Kinect controller to drive Unity 3D content, customers were able to use simple gestures to explore the 2013’s Escape and cusomize such features as color and rim size. The insallation also allowed users to access content about Ford’s innovative hands-free lift gate and its revolutionary Ecoboost that is an integral part of the 2013 automobile line, all virtually shown in the palm of the user’s hand.

Bully!’s Bob Berkebile, the chief innovator behind the Kinect hack, likens the experience to a “magic mirror” and expects to see more interactive kiosks like Ford’s appearing in many more locations. It provides a wealth of information with very little extra equipment and makes it an extremely portable mode of conveying complex data to consumers.