Kellogg’s Marvel’s Civil War VR is a quick paced, VR battle that pits the user – playing either as Captain America, Iron Man or, with special Walmart packaging, Black Panther – against Crossbones and waves of his henchmen.

Toss Captain America’s shield, fire Iron Man’s repulsor beams or slash with Black Panther’s deadly claws through 6 levels of gameplay. Scan specially marked Kellogg’s packaging with to unlock additional Secret Levels where users can battle Iron Man as Captain America – or vice versa.

Promoted on over 90 million back of packs and across 27 Kellogg’s Snack Food and Breakfast Food products, the experience utilizes AR technology to tie physical packaging into the virtual experience allowing the user to collect special power-ups that enhance character abilities and unlock Black Panther gameplay. Other features include collectable bio tokens that unlock character biographies, a VR showing of the Civil War trailer, exclusive wallpapers and a Non-VR mode that has limited gameplay but allows easy access to the game without a headset.

For those users wanting to transform their iOS and Android devices, limited-edition Captain America, Iron Man and Black Panther VR viewers are available through Kellogg’s Rewards program.

Agency: Integer Denver

To get film buffs at the Toronto International Film Festival behind the wheel of Ford’s latest Mustang GT, Bully teamed up with Cinco and created a VR experience that transported participants from a suburban garage to the surface of Mars and back again.

Created to tie into the world premiere of The Martian, users sat in the driver’s seat and put on the Oculus headset – which was introduced as “the future of filmmaking” – and were directed as if they were actors in a high octane action sequence.

Their reactions were filmed, posted and shared through social media. Here’s a peek at the experience!

Agency: Cinco

An interactive Oculus Rift (DK2) presentation for the Mercedes-AMG Performance Center. The modular system included a Powerwall or wall mounted display options and a Leap Motion powered podium to interact with digital content on the larger screen. Real component parts were provided as an option to give customers more of a hands-on experience with featured AMG components.

Trumpet’s Call is a new AR/VR adventure game for the Samsung Gear VR and Oculus platforms.

In each episode, Trumpet, an air sprite, enlists you in guerrilla warfare against a deadly force called the Darkness that is steadily destroying everything in its path. On a mission to save her world, Trumpet is armed with a mystical tool that carves portals between her world and ours. She sneaks you in behind enemy lines to sabotage powerful weapons, liberate majestic creatures, and strategically assault a dark army that numbers in the millions. Answer Trumpet’s Call and save the world of Kira!

Experience an extraordinarily rich audio/visual journey, interact with fantastic creatures, and solve the mystery of the Darkness — all on the cutting edge, immersive technology of Gear VR and Oculus platforms.

Take a VR Stroll Through Kira

In creating the world of Kira, a cross platform experience, we developed a new form of navigation specifically for wearable tech. The result is a very intuitive, hands-free, gaze system that expands the potential of Virtual Reality experiences.

The system can be implemented in any Unity 3D-based, VR environment. Reconfigurable motion paths allow for elegant movement, removing the need for clumsy hand held controllers.

Location art and hover timer UI can be swapped out for campaign specific designs and the system can also be applied to selection functionality.

Music: Mirando by Ratatat/LP3