Secret test

Kellogg’s Marvel’s Civil War VR is a quick paced, VR battle that pits the user – playing either as Captain America, Iron Man or, with special Walmart packaging, Black Panther – against Crossbones and waves of his henchmen.

Toss Captain America’s shield, fire Iron Man’s repulsor beams or slash with Black Panther’s deadly claws through 6 levels of gameplay. Scan specially marked Kellogg’s packaging with to unlock additional Secret Levels where users can battle Iron Man as Captain America – or vice versa.

Promoted on over 90 million back of packs and across 27 Kellogg’s Snack Food and Breakfast Food products, the experience utilizes AR technology to tie physical packaging into the virtual experience allowing the user to collect special power-ups that enhance character abilities and unlock Black Panther gameplay. Other features include collectable bio tokens that unlock character biographies, a VR showing of the Civil War trailer, exclusive wallpapers and a Non-VR mode that has limited gameplay but allows easy access to the game without a headset.

For those users wanting to transform their iOS and Android devices, limited-edition Captain America, Iron Man and Black Panther VR viewers are available through Kellogg’s Rewards program.

Agency: Integer Denver

Working with the DreamWorks team, Bully! created Sleigh Flight School as part of the Shrek-themed, DreamPlace installations that took place in malls throughout the US and London during the holiday season.

Positioned as a re-imagining of the holiday retail experience, the interactive Santa adventures featured a storyline involving lost reindeer and a call to action for Kids and Parents alike to help Santa out.

The first step, of course, was to earn a Pilot’s License for flying Santa’s Sleigh. Visitors were ushered into a room by a digital Shrek and Donkey and by first entering in Family ID numbers found on their visitors badges the game began.

Elves from the Rise of the Guardians hosted the game and walked visitors through interaction. One of three distinct levels was chosen – Chimney Dodge, Candy Cane Lane and Mountain Pass – where visitors swiped right, left, up or down to avoid obstacles and collect power-ups.

Gameplay resulted in a personalized Pilots License linked to the family’s visitor number that was then purchasable with a Santa photo package at the end of the experience. Most importantly, parents get a little relief from the often excruciatingly long lines to visit Santa.

In the book trilogy and Netflix series, created by pro football player Trevor Pryce, it’s Frogs vs Scorpions in a battle for the Amphibilands.

The story revolves around Darel, a young frog and his friends as they fight a Scorpion army and their Spider allies. To save their land, Darel must become a Kulipari, an elite band of poisonous frogs, who are the only hope in stopping the arachnid onslaught.

Building from illustrations and book art, Bully! designed 3D versions of the characters and directed and animated a teaser for the franchise. Created for cinema pre-rolls, the vignette introduced movie-goers to the main conflict and revealed another set of characters central to the story: the mercenary army of lizards led by Captain Killara.

Working with CDMLA, Bully! designed and developed a Kinect based game to launch the new Ranexa campaign, drive traffic to the booth and ensure visitors walk away with the Ranexa core story.

The Unity-based experience leverages X-Box Kinect sensors and engages physicians in a fun interactive game that help them understand how their patients everyday activities may be limited due to chronic angina. The experience consists of 4 mini-games representing everyday patient challenges and based on live-action Ranexa campaign imagery.

Before each game, physicians answer 3 True/False questions related to chronic angina and, with each new answer, bonus time is given. High scores are tracked, matched with initials collected from scanned badges and posted on a leaderboard above the experience.

Agency: CDMLA