adidas boost AR app – Tokyo
Bully!’s AR installation app for the launch of adidas’s new BOOST running shoe at the Tokyo marathon utilized key graphics from adidas’ global marketing campaign as its marker.
adidas AR pics from Tokyo
Bully!’s AR installation app for the launch of adidas’s new BOOST running shoe at the Tokyo marathon utilized key graphics from adidas’ global marketing campaign as its marker. The result is that the AR content spawned from almost anywhere: Magazines, billboards, or in this case the store front.
The adidas piece is a teaser app, but the possible level of engagement with large scale OOH is immense. Tie in the user’s location via GPS and adjust the experience per location and you have the makings of a long term, repeat engagement directly with a brand. Global scavenger hunt anyone?
