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Augmented Reality

April 8, 2018

Pokémon

April 8, 2018

HBR

October 4, 2016

DreamWorks Color

September 29, 2016

AJ2012 – Choose Your Flight AR

September 29, 2016

Disney’s Magic Timer by P&G

Secret test

Secret test

September 29, 2016

Ford Face-Off

September 28, 2016

Disney Princess – Royal Ball

September 21, 2016

Kellogg’s Marvel’s Civil War VR Experience

Kellogg’s Marvel’s Civil War VR is a quick paced, VR battle that pits the user – playing either as Captain America, Iron Man or, with special Walmart packaging, Black Panther – against Crossbones and waves of his henchmen. Toss Captain America’s shield, fire Iron Man’s repulsor beams or slash with Black Panther’s deadly claws through […]

Kellogg’s Marvel’s Civil War VR is a quick paced, VR battle that pits the user – playing either as Captain America, Iron Man or, with special Walmart packaging, Black Panther – against Crossbones and waves of his henchmen.

Toss Captain America’s shield, fire Iron Man’s repulsor beams or slash with Black Panther’s deadly claws through 6 levels of gameplay. Scan specially marked Kellogg’s packaging with to unlock additional Secret Levels where users can battle Iron Man as Captain America – or vice versa.

Promoted on over 90 million back of packs and across 27 Kellogg’s Snack Food and Breakfast Food products, the experience utilizes AR technology to tie physical packaging into the virtual experience allowing the user to collect special power-ups that enhance character abilities and unlock Black Panther gameplay. Other features include collectable bio tokens that unlock character biographies, a VR showing of the Civil War trailer, exclusive wallpapers and a Non-VR mode that has limited gameplay but allows easy access to the game without a headset.

For those users wanting to transform their iOS and Android devices, limited-edition Captain America, Iron Man and Black Panther VR viewers are available through Kellogg’s Rewards program.

Agency: Integer Denver

September 21, 2016

Jakks Pacific – Symbiotix

The only place to Battle Energy Parasites! Symbiotix is a mobile game experience (iOS and Android) that allows users to cultivate, train and fight energy parasites (called Symbiotes) that live within all of us. The story goes that the brothers who first discovered the creatures – the uber-scientific Dr. Maxwell and the techo-mystic Qwinn – […]

The only place to Battle Energy Parasites!

Symbiotix is a mobile game experience (iOS and Android) that allows users to cultivate, train and fight energy parasites (called Symbiotes) that live within all of us.

The story goes that the brothers who first discovered the creatures – the uber-scientific Dr. Maxwell and the techo-mystic Qwinn – developed the app to tap into the Symbiotix energy field and interact with the parasitic creatures that live there. When matched correctly, these Symbiotes anchor themselves in our bodies and use it as a Control Center for battling others.

These battles occur as single-player training sessions, close proximity, multi-player battles via Bluetooth, or through AR with special battlefield markers. In each case, the user collects energy orbs of different elements and attack strengths and loads up their Symbiote’s deck. Orbs are then activated one turn at a time, unleashing slams, chest beams, shields or acrobatic attacks on the opponent.

Developed entirely in-house at Bully! the app features 12 characters with additional sub-characters, a full, turn-based battle system, novel drama-manager systems that increase camera and music intensity as the fight progresses, hundreds of attacks, and a rich, immersive environment and storyline that draws users in.

September 21, 2016

Kellogg’s® The Amazing Spider-Man 2™ Game

Web Slinging All Day Slip into The Amazing Spider-Man 2™ Web-Slinging Game to battle Oscorp drones in your living room. Pick up specially marked Kellogg’sproducts to unlock additional levels and face off with Electro himself. And when you’re ready, capture a picture of your friend suited up in any of the 5 sharable Spidey poses. […]

Web Slinging All Day

Slip into The Amazing Spider-Man 2™ Web-Slinging Game to battle Oscorp drones in your living room. Pick up specially marked Kellogg’sproducts to unlock additional levels and face off with Electro himself. And when you’re ready, capture a picture of your friend suited up in any of the 5 sharable Spidey poses.

Created with Catapult Marketing, this fast-paced game utilizes gyro-enabled controls to fight Pumpkin-Bomb lobbing drones. Tap Spidey’s hand on the interface to shoot a web burst. Tap and hold both hands to latch on to an enemy with a web. Spin and let go to throw it out of the way.

Scan special AR markers embedded on the back of Kellogg’s cereal and snack foods packaging (ranging from Frosted Flakes to Pop Tarts and Pringles) to unlock different levels. Each level, themed on scenes from the feature (Times Square, Oscorp and City Streets) presents new challenges and introduces Electro, who throws everything from taxis to fire hydrants to bicycle racks in an attempt to stop you.

Special in-game power-ups replenish health while others provide web shields. If you’re proud of your score, post it to the global leaderboard or share your score via Facebook and Twitter.

Game strategy includes quick-to-pick-up game mechanics and a free-play demo level that is capped at a certain score. This provides instant engagement, while also motivating users to seek out products to unlock additional game-play. In addition, the snap-and-share Spidey Suit feature is positioned prominently on the main menu. This provides easy access to a user-generated content tool that further promotes the feature and associated Kellogg’s products.

Download Kellogg’s® The Amazing Spider-Man 2™ Web-Slinging Game now: