Home Menu

Installation

November 11, 2016

Verizon

September 29, 2016

AJ2012 – Choose Your Flight AR

September 29, 2016

Harry Potter in Times Square

September 29, 2016

Ford Face-Off

September 21, 2016

DreamWorks Dreamplace – Sleigh Flight School

Working with the DreamWorks team, Bully! created Sleigh Flight School as part of the Shrek-themed, DreamPlace installations that took place in malls throughout the US and London during the holiday season. Positioned as a re-imagining of the holiday retail experience, the interactive Santa adventures featured a storyline involving lost reindeer and a call to action […]

Working with the DreamWorks team, Bully! created Sleigh Flight School as part of the Shrek-themed, DreamPlace installations that took place in malls throughout the US and London during the holiday season.

Positioned as a re-imagining of the holiday retail experience, the interactive Santa adventures featured a storyline involving lost reindeer and a call to action for Kids and Parents alike to help Santa out.

The first step, of course, was to earn a Pilot’s License for flying Santa’s Sleigh. Visitors were ushered into a room by a digital Shrek and Donkey and by first entering in Family ID numbers found on their visitors badges the game began.

Elves from the Rise of the Guardians hosted the game and walked visitors through interaction. One of three distinct levels was chosen – Chimney Dodge, Candy Cane Lane and Mountain Pass – where visitors swiped right, left, up or down to avoid obstacles and collect power-ups.

Gameplay resulted in a personalized Pilots License linked to the family’s visitor number that was then purchasable with a Santa photo package at the end of the experience. Most importantly, parents get a little relief from the often excruciatingly long lines to visit Santa.

September 21, 2016

Ready, Set, Ranexa – Gilead Sciences Booth Experience

Working with CDMLA, Bully! designed and developed a Kinect based game to launch the new Ranexa campaign, drive traffic to the booth and ensure visitors walk away with the Ranexa core story. The Unity-based experience leverages X-Box Kinect sensors and engages physicians in a fun interactive game that help them understand how their patients everyday […]

Working with CDMLA, Bully! designed and developed a Kinect based game to launch the new Ranexa campaign, drive traffic to the booth and ensure visitors walk away with the Ranexa core story.

The Unity-based experience leverages X-Box Kinect sensors and engages physicians in a fun interactive game that help them understand how their patients everyday activities may be limited due to chronic angina. The experience consists of 4 mini-games representing everyday patient challenges and based on live-action Ranexa campaign imagery.

Before each game, physicians answer 3 True/False questions related to chronic angina and, with each new answer, bonus time is given. High scores are tracked, matched with initials collected from scanned badges and posted on a leaderboard above the experience.

Agency: CDMLA

September 21, 2016

Ford – Toronto International Film Festival VR Experience

To get film buffs at the Toronto International Film Festival behind the wheel of Ford’s latest Mustang GT, Bully teamed up with Cinco and created a VR experience that transported participants from a suburban garage to the surface of Mars and back again. Created to tie into the world premiere of The Martian, users sat […]

To get film buffs at the Toronto International Film Festival behind the wheel of Ford’s latest Mustang GT, Bully teamed up with Cinco and created a VR experience that transported participants from a suburban garage to the surface of Mars and back again.

Created to tie into the world premiere of The Martian, users sat in the driver’s seat and put on the Oculus headset – which was introduced as “the future of filmmaking” – and were directed as if they were actors in a high octane action sequence.

Their reactions were filmed, posted and shared through social media. Here’s a peek at the experience!

Agency: Cinco

September 21, 2016

AMG Performance Center – Oculus Rift Modular Dealership Component Presentation

An interactive Oculus Rift (DK2) presentation for the Mercedes-AMG Performance Center. The modular system included a Powerwall or wall mounted display options and a Leap Motion powered podium to interact with digital content on the larger screen. Real component parts were provided as an option to give customers more of a hands-on experience with featured […]

An interactive Oculus Rift (DK2) presentation for the Mercedes-AMG Performance Center. The modular system included a Powerwall or wall mounted display options and a Leap Motion powered podium to interact with digital content on the larger screen. Real component parts were provided as an option to give customers more of a hands-on experience with featured AMG components.

September 20, 2016

Mercedes-AMG – Interactive, Cross-Platform Showroom

Unity 3D-based execution for desktop and mobile platforms featuring the GT and GTS.

Unity 3D-based execution for desktop and mobile platforms featuring the GT and GTS.

September 20, 2016

Ford Fusion Drive Challenge

Building on the partnership with CINCO Interactive, Bully! created a Kinect-driven kiosk experience promoting the 2013 Ford Fusion for Ford of Canada. Simply walk up to the Unity 3D-based experience, put out your hands as if grasping a steering wheel, and start driving the Fusion. Answer trivia questions correctly by changing lanes and the game […]

Building on the partnership with CINCO Interactive, Bully! created a Kinect-driven kiosk experience promoting the 2013 Ford Fusion for Ford of Canada.

Simply walk up to the Unity 3D-based experience, put out your hands as if grasping a steering wheel, and start driving the Fusion. Answer trivia questions correctly by changing lanes and the game speeds up. Best the Park Assist Challenge game by beating the quick 17 seconds the Fusion takes to park itself, and if you manage to place in the top ten, a special giveaway is yours.

Built with a multiple deployment platforms in mind, the same content was ported to an iPad app where the accelerometer was utilized for steering – turning the iPad right or left switched lanes – and tilting the iPad, as if playing with a marble on the screen surface, enabled the Park Assist challenge. Both kiosk and app featured localization allowing CINCO to engage French speaking festival goers in Quebec, and the next weekend set up in English speaking Toronto for a car show.

Initially launched at Montreal’s Franco Folies Music Festival, the experiences are slotted for events across Canada throughout 2013.

CINCO Interactive