Working with the DreamWorks team, Bully! created Sleigh Flight School as part of the Shrek-themed, DreamPlace installations that took place in malls throughout the US and London during the holiday season.

Positioned as a re-imagining of the holiday retail experience, the interactive Santa adventures featured a storyline involving lost reindeer and a call to action for Kids and Parents alike to help Santa out.

The first step, of course, was to earn a Pilot’s License for flying Santa’s Sleigh. Visitors were ushered into a room by a digital Shrek and Donkey and by first entering in Family ID numbers found on their visitors badges the game began.

Elves from the Rise of the Guardians hosted the game and walked visitors through interaction. One of three distinct levels was chosen – Chimney Dodge, Candy Cane Lane and Mountain Pass – where visitors swiped right, left, up or down to avoid obstacles and collect power-ups.

Gameplay resulted in a personalized Pilots License linked to the family’s visitor number that was then purchasable with a Santa photo package at the end of the experience. Most importantly, parents get a little relief from the often excruciatingly long lines to visit Santa.

Working with CDMLA, Bully! designed and developed a Kinect based game to launch the new Ranexa campaign, drive traffic to the booth and ensure visitors walk away with the Ranexa core story.

The Unity-based experience leverages X-Box Kinect sensors and engages physicians in a fun interactive game that help them understand how their patients everyday activities may be limited due to chronic angina. The experience consists of 4 mini-games representing everyday patient challenges and based on live-action Ranexa campaign imagery.

Before each game, physicians answer 3 True/False questions related to chronic angina and, with each new answer, bonus time is given. High scores are tracked, matched with initials collected from scanned badges and posted on a leaderboard above the experience.

Agency: CDMLA

To get film buffs at the Toronto International Film Festival behind the wheel of Ford’s latest Mustang GT, Bully teamed up with Cinco and created a VR experience that transported participants from a suburban garage to the surface of Mars and back again.

Created to tie into the world premiere of The Martian, users sat in the driver’s seat and put on the Oculus headset – which was introduced as “the future of filmmaking” – and were directed as if they were actors in a high octane action sequence.

Their reactions were filmed, posted and shared through social media. Here’s a peek at the experience!

Agency: Cinco